Product Reviews

Anastasia Dipbrow Pomade: Review

August 4, 2014

Hey Everyone!

I have a new review for you today! I recently have been testing out a new brow product and I thought I would share my thoughts. I recently made an order through Anastasia Beverly Hills website to order a Contour Kit (review coming soon) and I also picked up a Dipbrow Pomade, since they now carry my shade, Soft Brown. I have been using the Anastasia Beverly Hills Brow Whiz for a few months now, so I’ll probably use that for comparison, just as a reference since that is what I’m used to. Onto the review!




The Packaging

I’m going to start off by discussing the packaging. This is a glass jar with a black screw cap. It’s pretty solid packaging, but not bulky. Esthetically, I love the copper accents of the logo, it looks stunning and so fancy. Most importantly, this comes with tons of product for the price. The jar contains 4 grams of product, which is lots considering it takes such a small amount. This product sells for $18USD or $23CAD.

The Product

This product’s texture really reminds me of a gel or cream eyeliner. It’s super smooth and glides on like butter. I couldn’t believe how smooth it was the first time I used it, it takes no effort to pick up some on your brush and get it into your brows. The shade I chose was Soft Brown, which is advertised for medium brown hair with warmth. I currently have red in my hair, so this shade makes sense. I will say though, that I wouldn’t say this shade is exactly the same as the brow whiz in Soft Brown. I’m not sure if it’s due to the thicker consistency of the Pomade, but I definitely notice more warmth in this when I first put it in my brows, as opposed to the brow whiz which I find to be a little more ashy. Even when I swatched it it looks the same, but in my brows I swear it’s different at first. It’s almost as if the Pomade adjusts to my brows because once it’s set, it’s a pretty close match and not so warm.

Anastasia Beverly Hills Dipbrow Pomade in Soft Brown

Anastasia Beverly Hills Dipbrow Pomade in Soft Brown

Dipbrow Pomade-left. Brow Whiz- Right

Dipbrow Pomade-left. Brow Whiz- Right.

Application and Appearance

The application of this product has a learning curve in my opinion. It’s such a pigmented product that it can easily get out of hand and all of the sudden your brows are intense. Even with just a little bit, this product is built for statement brows. With thick, luscious brows being so in style this isn’t a bad thing, but it can easily get out of control. Even using it very controlled, it still looks too strong for me at first until I finish all of my makeup. This is probably related to using the Brow Whiz, which is a much softer look.

To apply this I initially used an angled eye liner brush, but I was finding it too thick, which wasn’t helping with the initial brow shock. To try and get a more natural appearance, I’m currently using a Sigma Waterliner Brush because it’s super thin and can get into small spots under the arch of my brow or right at the base of my brow. I’m not 100% sold on this brush, as I would like to try something denser to better shape my brows even further, but it is working for now. Another must have that I think this product needs is a spoolie. I use the spoolie on the end of my Brow Whiz and it really helps to brush out some of the product and disperse it to make it look more natural. I would definitely suggest investing in a spoolie if you plan on using this product. In a pinch, a clean old mascara wand works as well.

What I’ve found so far is that when I’m doing a full face of makeup, the Pomade really completes the look and polishes my brows so they go with the rest of my face. If I’m just wearing light makeup, say for work then I find this looks a little heavy and the brow whiz suits that kind of look better. As well, the pomade does take more time to make sure it is all brushed out and looks soft enough, whereas the Brow Whiz is easier for me to just fill in some sparse areas and that’s it. I don’t prefer one of the other, I just think they suit different purposes.

I’m going to include to picture from my latest FOTD so you can see what this product looks like with a full face of makeup.


Staying Power

In terms of staying power, this stuff is pretty much bullet-proof. It sets and it does not budge. Due to it’s texture, it really does hold down brow hairs and the colour stays in place. I do set this with a clear brow gel because I think brushing the gel through helps to make them more natural, but I doubt it would budge if I didn’t. It does have an edge or the Brow Whiz here because I find the Brow Whiz to fade quickly if it’s not set.

I’m going to include a ‘Before and After’ picture, just so you can see how this looks in my brows. I do have pretty full brows naturally, so it’s not a dramatic difference, but more polished I think.

Top: Natural brow Bottom: Brow filled in with Anastasia Dipbrow in Soft Brown

Top: Natural brow
Bottom: Brow filled in with Anastasia Dipbrow in Soft Brown

Overall, I really like this product. I think it takes some practice and a clear idea of your eyebrow shape or the shape you’d like to create or it could get really out of hand. I think with practice that this product can look very natural, as it blends well with the natural hairs. That being said, I still wouldn’t recommend this to a beginner because it can get out of hand easily. For a beginner I would recommend the Brow Whiz over the Pomade, just because it’s more difficult to create sharpie brows with. If you’ve been been filling in your brows and are looking for an extra boost, I would highly recommend this product. I’m thrilled that bold brows are in style and I hope this trend is here to stay! Brows really do frame your face and I’m glad to have found so many great products to enhance them!

I hope you’ve enjoyed this review! Let me know in the comments if you’ve tried the Dipbrow or the Brow Whiz and what you thought!

Bye for now!


See my updated 2015 Brow Routine here!

You Might Also Like


  • Reply msbeautyguru August 5, 2014 at 12:26 am

    Ugh I LOVE my dip brow pomade, I have the chocolate which I love, I think I’m going to try this one you have in soft brown too it looks beautiful. I pretty much feel the same as you about it; on days I’m going for a lighter face of makeup I just use the brow wiz or Anastasia tinted brow gel. Most days though I’ll go for this and one you get how to use it down just right it looks very natural and is a fantastic product! <3

    • Reply Chelsey August 5, 2014 at 12:29 am

      Its a great product! I’m really impressed with Anastasia products. Now that I’ve used this I feel slightly addicted to a fuller brow look, its just so flattering.

      • Reply msbeautyguru August 5, 2014 at 12:41 am

        VERY flattering, I think it makes everyone look better honestly, I’m a huge fan of it :)))

  • Reply jasmincharlotte August 5, 2014 at 2:39 am

    Looks great! I always have that problem with overfilling my brows too, I really want to try the brow wiz! It looks so natural for days when I’m just working etc x

    • Reply Chelsey August 5, 2014 at 1:01 pm

      Thanks! Ya definitely give the Brow Whiz a go!

  • Reply VC August 5, 2014 at 12:48 pm

    My brows are super sparse, so I have to fill them in everyday. I went to the VIB/Rouge event last Sunday and a cast member applied some of the dip brow pomade on me… I was like OMG my brows are super dark.

    I did buy the product, and I use a coarse, stiff brow brush to apply just the tiniest amount and blend. I love it because it lasts all day on my oily skin, where the Brow Wiz alone does not.

    • Reply Chelsey August 5, 2014 at 12:52 pm

      Ya I’d be curious how it would look with more sparse brows. I’m considering just sucking it up and buying Anastasia’s brow brush since it already has the spoolie on one end and it would be handy to have for travel especially. I have normal/dry skin and the brow whiz doesn’t last all day on me either.

  • Reply Elese ♥ August 5, 2014 at 4:33 pm

    My brows are almost white blonde so this is becoming a must have for me very quickly. Great review!

    • Reply Chelsey August 5, 2014 at 4:40 pm

      Thank you! My mom has the same problem as you, but she went to a beauty supply store and bought dye to tint them since she doesn’t wear very much makeup.

      • Reply Elese ♥ August 5, 2014 at 8:53 pm

        I get them tinted regularly but haven’t been for a couple of months haha this stuff is my savoir!

  • Reply Be Amazing Brittani August 5, 2014 at 7:47 pm

    I just bought this product! I haven’t had it long enough to have definite opinions on it but I am blown away by how little product you need to achieve great results.

    • Reply Chelsey August 5, 2014 at 7:50 pm

      Ya that was my first impression as well, I feel like it will last forever!

  • Reply High End Products Worth the Hype! | Makeup By Chelsey August 8, 2014 at 10:33 pm

    […] talked about this in depth, so I won’t go on too much, but you can check out the post here if you’re interested in more […]

  • Reply livingdisrobed August 11, 2014 at 4:51 pm

    I recently bought the Anastasia Brow kit (just regular shadow type) I did not know about this pomade!! I do like the kit I got tho 🙂 I also got the brush and it is fantastic!! Highly Recommend!

    • Reply Chelsey August 11, 2014 at 6:20 pm

      Awesome! I’m definitely going to pick up the brush now, perfect with the spoolie on the end 🙂

  • Reply colormepeach August 15, 2014 at 1:38 am

    I got this product in the same shade and I love how it looks. I tried using it without the #12 because I already had the #7. It is totally work the extra money for the brush because it made it slide on so easily. I’m going to repurchase this again and again!

    • Reply Chelsey August 15, 2014 at 7:51 am

      Perfect thanks for your view on the brush, definitely going to look for it

  • Reply August 2014 Favourites | Makeup By Chelsey September 3, 2014 at 2:13 am

    […] my brow game. Wow that sounds seriously dramatic, but it is completely true. When I reviewed the Dipbrow Pomade, this brush was suggested to me a few times in the comments as a perfect pairing with the Dipbrow, […]

  • Reply lipsticklovely September 3, 2014 at 2:19 am

    Great review! I think I need this stuff in my life! 🙂

    • Reply Chelsey September 3, 2014 at 2:21 am

      It’s the best, creates full brows, but they don’t look drawn on with a sharpie haha

  • Reply Pay it Forward Blogger 3rd Edition | January 20, 2015 at 1:11 pm

    […] […]

  • Reply The Pout Painters September 27, 2015 at 7:14 am

    Thanks 🙂 Your detailed review helped a lot. I plan to get this pomade so I am trying to see if it is a good investment for me -Sadaf

    • Reply Chelsey September 27, 2015 at 11:14 am

      You’re welcome! It’s holy grail for me

  • Reply Abby August 15, 2016 at 10:39 pm

    Your brows look great! I just recently bought the Dipbrow Pomade and am in love!

    • Reply Chelsey August 16, 2016 at 6:33 pm

      Thank you! I’m still using it religiously!

  • Reply Ashley March 2, 2017 at 3:30 am

    Does anybody have a problem with it getting like hard and having to get it warm like on your hand or something?

    • Reply Chelsey March 3, 2017 at 3:49 pm

      It definitely can dry out. I just spray it with setting spray so it isn’t so dry, but I’ve heard adding in eye drops works too

    Leave a Reply