IMATS Toronto 2014 Haul

November 23, 2014

Hey Everyone!

I recently went to my first ever IMATS show and I thought I would show you what I picked up and then share how our (I went with my sister) day went and what I thought overall of the event.

Beauty Blenders


The first thing I knew I wanted to pick up were some extra Beauty Blenders. I have been obsessed with this method for foundation lately and haven’t really been reaching for brushes, so I decided to get a couple extra since they need to be washed frequently.



We also stopped at Bdellium Tools and Morphe Brushes, as they are super affordable and both my sister and I wanted to add some extra brushes to our collections. I ended up picking up 6 brushes all under $6. I picked up a 776 Blending Brush that looks exactly like the Sigma E25, 2 liner/brow brushes, a bent liner brush, a shader brush and a duo fiber brush for blending. I used some of these this morning and they seem to be great quality.



I was hoping to be able to stock up on some lashes during this trip and there was an abundance of options to choose from. I picked up 7 pairs of Red Cherry lashes for $10, which is a great deal. I picked up a variety of styles to experiment with different looks. I also picked up one pair of Velour Lashes to give mink lashes a go, they were giving a pretty good discount as well (regular $35 discounted to $20).




I wasn’t planning on purchasing any glitter, but I got so sucked in. Ever since my glittery Halloween mask, I have been on a bit of a glitter kick so I just couldn’t say no. We stopped by Lit Cosmetics on our way out and I picked up a kit that had 2 glitters, an adhesive and a brush for $15!

Make Up For Ever Artist Shadows and Z Palette



I definitely did not think I would leave with more eye shadows, but I have a serious weakness apparently. My sister and I swatched these shadows and we were hooked. I actually waited in a 2 hour line to pay for these which is complete insanity. I didn’t know what I was getting into. These don’t come in any proper case, so you do need to store them somehow. They were selling duo and trio palette cases that weren’t expensive but I know I would never use these if I store them that way. I decided to purchase a Z Palette to keep them all in one spot and right where I can see them, the bright yellow will certainly help! Excuse the ugly swatches, I was running out of arm space!

Jordane Cosmetics Color Intensifier Eye Gel


The last thing I picked up was a mixing medium. This gel can be mixed with pigments or shadows to make intensified shadows or liners. I think this is a fun thing to play around with and I can’t wait to use it.

Pretty Young Thing Styling Tool Holder


The last thing I picked up is a holder for my hot tools. I saw this and had to pick it up. It suction cups to flat surfaces to keep your hot tools from melting your table. This is also handy because I have been known to brush up against the curling iron and burn myself way more often than I’d like. I thought this would be so handy.

So that was it for my haul, now onto my IMATS experience.

IMATS Experience

Overall I think we did really well for our first time at IMATS. There was so much to look at and take in, but I didn’t feel overwhelmed. We went pretty early and we knew we would have the whole day, so it didn’t feel rushed. The crowds around certain booths (Morphe, MUFE and MAC) were very intense, so it definitely takes patience. Most people were super patient and waited their turn, but of course there are always a few who like to butt and cut people off. If you don’t like crowds, it most definitely died down in the afternoon, but of course some things had sold out. One of my favourite parts of the day was getting to meet some Youtubers in the flesh! I met MakeupByCheryl who is one of my absolute favourites so that was such a fun experience! She actually recognized me, so that was pretty cool! The PixiWoo sisters Sam and Nic were also there and although I didn’t meet them I can say that they are even more beautiful in person! I also met Stacey (StaceyBrennan on Youtube) and she was insanely sweet. Another thing I noticed that I really liked is that for the most part the vendors weren’t pushy at all, they didn’t keep bugging you, they let you really have a look and go to them to buy but didn’t keep trying to sell. Pushiness really turns me off of buying, so I really appreciated that. Overall, we had a great day and I hope that this will become a yearly tradition!

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Now that I’ve been there are a few things that we did that worked well and some things that we didn’t do that would have helped.

1. Eat before you go

This probably seems like a no brainer, but we skipped this and we shouldn’t have. We had planned to eat before we went, but we got excited and went straight there. I was starving in the Make Up For Ever line, but I had to wait or risk losing my stuff. If you’re hungry it makes waiting in lines much more difficult! Sometimes you get in a line not realizing how long it will actually take, so it’s best to fill your tummy in preparation! We assumed there would be food options at the venue, but there was almost nothing. Luckily they did allow reentry so we left for lunch and came back.

2. Know your prices

This tip is so important! Most of the vendors do offer a deal, but make sure you know the original prices so make sure it’s really a deal! My sister and I are pretty good at remembering prices, so we could easily figure out what’s a good deal and what’s not worth waiting for. For example Makeup Mansion was selling the LA Girl Pro Conceal for $4.50, when it’s normally $3 or less! It’s easy to get caught up with so many products, but know your prices and look for the best deals. Another example of a great deal- Beauty Blender was offering 6 beauty blenders and a solid cleanser for $60, which is an incredible deal that could be split up amongst a group. Knowing that 1 Beauty Blender is $26CAD would help you to spot that great deal!

3. Carry minimal stuff

One thing I did that worked out well was to just bring a wristlet as a purse. I didn’t want to lug my giant bag around all day, so I just took something very small and only put necessities in it. It not only saved my shoulders, but it made it much easier to get through crowds!

4. Bring cash

If you’re planning on doing some shopping cash is easiest. Some booths only took cash or credit, so you couldn’t use debit. It’s much quicker and makes the line go faster if you use cash.

Of course anyone can go to IMATS, but I highly, highly recommend it to aspiring or new makeup artists. They had amazing prices on starting kit items and I know if/when I build my kit, this is where I’m going to start. Plus there are so many seasoned pros there, I learned a lot just from looking around. Of course, it’s a great day for enthusiasts as well!


All in all, it was a great day, we had a lot of fun and I hope to go again next year! Have you been to IMATS? What was your experience like? Let me know in the comments below!

Bye for now!


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  • Reply Elyse November 23, 2014 at 11:56 pm

    I’ve always wanted to go to IMATS!

    • Reply Chelsey November 23, 2014 at 11:57 pm

      It was my personal heaven, I loved it!

  • Reply ana bragg makeup November 24, 2014 at 12:29 am

    Bdellium Tools are awesome! Great finds all the way around. You will never want to use anything else after those Artist Shadows

    • Reply Chelsey November 24, 2014 at 12:32 am

      I used both today and I’m in love!

  • Reply elmundooo November 24, 2014 at 7:56 am

    Great post …love the eye-lashes <3


  • Reply Shay November 24, 2014 at 10:39 am

    I’m so jealous, I want to go to IMATS so bad. That’s awesome that you had such a great time.

    • Reply Chelsey November 24, 2014 at 12:52 pm

      It was a really fun day!

    • Reply Chelsey November 24, 2014 at 1:03 pm

      It was a really great day!

  • Reply muajuliana November 24, 2014 at 10:50 pm

    Tip #2 is so true! I ended up buying some Morphe brushes (which I have never purchased before) I thought I got an awesome deal since I paid such a low price but when I got home and went on their website I found out I paid the exact same price they offered on the website for 12 of my 14 of my purchases! The other 2 products were a 2 or 3 dollar discount. I’m still happy I bought them since they were so nice but still cheap but that’s a really good tip that most people don’t think about!

    Glad you had a good time at your first IMATS!



    • Reply Chelsey November 24, 2014 at 10:54 pm

      Its unfortunate that companies do that. It shouldn’t matter if its already cheap, part of a trade show is offering discounts (except if you’re Nars lol)

      • Reply muajuliana November 24, 2014 at 10:56 pm

        The Nars discount was a joke! And their booth was always dead when I walked by lol. There was a few things I wanted from Nars but nothing that added up to 75 dollars so I decided to spend my money at booths actually offering a discount!

        • Reply Chelsey November 24, 2014 at 11:01 pm

          It actually really makes me mad at what they were offering, it’s no wonder it was so empty! They should be encouraging people to use their products with incentives like discounts.

  • Reply Carissa January 5, 2015 at 8:55 pm

    I was just curious how much cheaper were the MUFE artist shadows ? It’s normally 44$ for the trio I was just curious if they were more discounted at the show ?

    • Reply Chelsey January 5, 2015 at 9:04 pm

      Despite advertising 40% off, I don’t think the Artist Shadows were the full 40%. I think they were $15 or $16 individually. So not really much of a discount, but some for Canada since it’s more expensive here.

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