Product Reviews

Bobbi Brown Long-Wear Gel Eyeliner Review

January 19, 2015

Hi Everyone!

I am on a quest to find the blackest, most smudge-proof eyeliner in existence. I have tried a few drug store, but not really any high end (unless you count the They’re Real Push-Up Liner and that was a disaster) so my next one to try was definitely from Bobbi Brown. I have heard great stuff about her gel liners so I decided to put this to the test. I picked this up from Sephora a couple weeks ago for $28CAD and I’ve been testing it ever since. So today I’m going to share with you my thoughts on this liner. Is it worth the extra money or should you just stick to drugstore?



Bobbi Brown (left), Essence (right).

Before I purchased this liner I had tried both the Maybelline Eye Studio Gel Eyeliner and the Essence Gel Eyeliner. I compared both of these several months back and I preferred the Essence, as the Maybelline was way too dry and also didn’t wear well on me. So since then I have been using the Essence liner, which is a very affordable liner ($3-$4) and it’s been pretty good. It’s a super wet formula, so it does smudge really easy. I found it was fading throughout the day, so that’s why I decided to try something new. For the price the Essence liner is pretty good. That’s the liner I’ll mainly be comparing to since it’s the best one I have to compare with.

The texture of the Bobbi Brown Liner is in between the Maybelline and the Essence liner. It’s not as dry as Maybelline, but it’s nowhere as wet as the Essence. I think this is pretty important as everyone has their preferences on what works best for them.

Bobbi Brown

BobbiBrown Liner Cap on Lid off

Comparisons aside, let’s talk about the Bobbi Brown liner. I’ll admit at first I really wasn’t sure if I would like this liner. It is so different than the Essence formula. This is a drier formula, which means it doesn’t glide on as quickly as a more liquidy liner. At first I looked at this as a con, but now I actually prefer the drier formula. It may not be as wet going on, but it really helps you to get crisp lines. The Essence liner was so liquidy that it could move and bleed, whereas this goes exactly where you put it. For getting the perfect wing this is definitely an advantage. If you have hooded lids, I would recommend the Bobbi Brown over the Essence, as you can open your eyes and it won’t transfer, where as the Essence does.



In terms of colour, I do find this needs to be built up a little over dark shades or glitter. It’s not that it looks grey or anything, it just needs an extra once over when paired with dark shades so that it stands out. I wear light shades most often, so this doesn’t really bother me. With my normal light shades, it has no issues. For $28 I don’t think it should have to built up, but it’s not a deal breaker for me.


This does really well in terms of wear. For normal day to day activity, I don’t really experience fading. I do find it wears off a bit in the inner corner, but I seem to have perma-itchy eyes, so it’s definitely related to that. Of course it would be amazing if it could withstand my eye rubbing, but I don’t really expect a liner to do that. I wouldn’t consider this waterproof, as I don’t find it impossible to remove, it has never run on me or anything.

To show it’s staying power, this is the liner after about 8 hours of wear on a day with normal activity

Liner after 8 hours

It still looks really good, minus a little on the inner corner, which could be easily touched up if I needed to. This looks very good considering I do rub my eyes frequently. There is a teensy bit on smudge by the wing tail, but it’s likely not noticeable unless you’re right up close. I’m very pleased with the staying power.



I think application is a key element of any liner, so I thought I’d share how I’ve been using this. I used to use the Real Techniques Fine Liner Brush, but I haven’t picked that up in a couple months since I bought the Bdellium Tools 762 Brush at IMATS. This is a very fine angle brush that is excellent at sculpting out a perfect wing. The Bobbi Brown liner pairs excellent with this brush. This brush is able to create very clean lines and this liner is so smooth, perfect for dragging to connect your wing to the liner on your lashline.


Overall Thoughts

Overall, I really enjoy this liner. It is the best one I’ve found specifically for winged liner. It’s a drier formula, but it’s still creamy and doesn’t require you to pull on your lid to get a crisp line. Just for the crispness alone and the ease of winged liner, I would repurchase this, it’s worth the extra money to me. So ultimately it’s up to you and your preferences. If you prefer a wet formula, then the Essence liner is a steal, but this is an excellent option for a drier formula.

So there you have it! Have you tried the Bobbi Brown Long-Wear Gel Eyeliner? Leave a comment below with your thoughts or gel liner experiences!

Bye for now!


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  • Reply plus+beauty27 January 19, 2015 at 4:00 am

    The only gel liner experiences that I have are with Maybelline’s and Benefit’s push up liner. It sounds like you have found a good one though. I have one in my stash of goodies by Model Co that I still need to try. Though lately I have been using my Physician’s Formula Lash Booster + Serum liquid eyeliner to create the winged effect. Everyone has their own preferences 🙂 xo

    • Reply Chelsey January 19, 2015 at 12:03 pm

      I haven’t really heard of Model Co. I’ll have to check them out! I haven’t tried any liners from Physician’s Formula either.

      • Reply plus+beauty27 January 19, 2015 at 4:01 pm

        Yeah I think Model Co. is based out of Australia maybe. I got in a giveaway from someone from there. If you do try out the Physician’s Formula, definitely consider the Lash Booster + Serum one and be sure to get it in Ultra Black. 🙂

  • Reply ana bragg makeup January 19, 2015 at 7:55 am

    Your wing is perfect! I definitely want to try this now 🙂

    • Reply Chelsey January 19, 2015 at 12:04 pm

      Thank you! This has definitely helped and the brush is great too.

  • Reply cosmeticsandcrumbs January 19, 2015 at 10:54 am

    You should try MAC’s Blacktrack fluidline! Cheaper than Bobbi Brown’s and so good.

    • Reply Chelsey January 19, 2015 at 12:04 pm

      I’ll have to check that out, thanks!

  • Reply luckylifebeauty January 19, 2015 at 10:43 pm

    Rimmel’s gel liner is blacker than bobbi brown and MACs blacktracks. If you want a high end – check out inglots gel liner it is amazeballs

    • Reply Chelsey January 19, 2015 at 10:44 pm

      Awesome I’ll check those out! Thanks 🙂

  • Reply January 2015 Favourites | Makeup By Chelsey January 30, 2015 at 3:39 pm

    […] it precise, but not too thin that it’s hard to get a good thickness. I mentioned this in my Bobbi Brown liner review from earlier this month, but the Bobbi Brown liner and this brush are a match made in heaven. They […]

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